Companies can take many creative liberties with any anniversary, but there are three noteworthy core elements commonly used to compose a strong anniversary logo: When the anniversary to celebrate has been chosen, it’s time for the pièce de résistance: the logo. Find a nice, balanced number - 25, 40, 60 - whichever is next on the horizon, and seize the opportunity to communicate the impressive longevity.
“Throughout a sustainable brand’s history,” as mentioned in Forbes, “the brand’s promises have always been clear in terms of what is celebrated and what is valued.”Īnd while there is certainly an intricate roadmap for staying in business for 100 years, there’s no magic formula when it comes to choosing a milestone year. Our own Founder & CEO Christina May recently explored the fabric of centennial businesses and discovered their common traits: a strong corporate identity, a focus on core strengths, and dangerous innovation. It’s no secret that multiple key factors contribute to a business’s long-term success. We understand the importance of stability and continuity and have worked alongside many built-environment businesses. The Importance of Longevity BrandingĪt Illumine8, we thrive in helping established construction, contractor, building, and manufacturing businesses grow through measurable marketing, strategic branding, sales, and customer experience strategies. Whether it’s Disney recognizing 100 years or your local brewpub raising a glass to five years in business, company milestones present a great opportunity to showcase success with a simple visual.Īnniversary logos depict a treasure trove of positive traits: longevity, trustworthiness, stability, dependability, character, prominence, prestige, and durability.Ĭommemorating longevity through the design of an anniversary logo allows companies to easily communicate to their stakeholders all of those positive attributes in a single moment.
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